About Us
A dynamic partnership.
Leveraging over 18 years of expertise in the consumer goods industry, Greg and Trisha have launched INSIDE BRANDS, a brand building studio uniting strategy, design and marketing. The mission: to help brands of all sizes identify their unique stories, overcome challenges, and create meaningful consumer experiences.
Their partnership was formed after working together at Not Your Mother's and establishing NYM as a formidable contender in the mass hair care category. By combining their strategic insight and creative prowess, they are set to reshape brand narratives and drive transformative, profitable growth in an ever-evolving marketplace.
We Love
story-telling,
branding,
creative design,
Packaging,
innovation
and marketing
Strategy
Innovation
Design
Production
Trisha McGowan
With a dynamic career spanning major industry players and innovative brands, Trisha has established herself as a leader in marketing and brand transformation in the consumer goods space. As the owner and marketing principal at INSIDE BRANDS, Trisha provides leading consultancy services in product innovation, branding, and marketing strategy. Previously, as Vice President of Marketing at Not Your Mother’s and Jool Baby, Trisha drove significant revenue growth and market expansion, successfully transforming these startups into established market contenders readying them for acquisition.
At Hello Products, Trisha led successful brand expansions into the personal care and beauty categories attaining new distribution at Ulta which culminated in a successful acquisition by Colgate. Trisha’s Hello deodorant launch became the number 1 clean ingredient deodorant at CVS. Trisha also boasts a strong tenure at Reckitt Benckiser and Procter & Gamble, where strategic insights led to remarkable sales and brand positioning achievements.
Greg Odom
Throughout his career, Greg has worked at leading studios including Piscatello Design Centre and the iconic Chermayeff & Geismar & Haviv in New York. Specialized in branding, identity, packaging and visual design, Greg's work maintains a global presence through his designs for many iconic consumer products on shelf and beyond.