Success isn't just about creating great products; it's about aligning with a larger vision.

When Hello decided they wanted to be acquired, they needed to prove they were more than an oral care brand. They aimed to become a clean and sustainable powerhouse in oral care, personal care and beauty.

Deodorant was the first category to break into. Crafted a clean and unique formula with 24-hour odor protection. It checked all the boxes, no polarizing ingredients, dermatologist tested, all natural fragrance and no clothing stains. We wrapped it in Hello’s unique and witty tone and packaged it in 100% recycled materials. 

It wasn’t just about looking good; it had to be a superior formula to be gain share from the competition. This deodorant didn't just make shelves; it became number one at CVS in the clean ingredient deodorant category. 

A CBD oral care line along lip balms were also developed. They weren't just products; they were experiences people loved. The result? An entire shelf dedicated to us at Ulta.