Visual Identity

Sirena Yachts

About the project

Sirena Yachts is a Turkish based manufacturer committed to the creation of distinctive cruising yachts that elevate the experience of their owners.

The design of the Sirena Yachts logo elegantly unites an S with an abstract representation of waves & wind. The simple form works well to convey the elevated and forward looking mindset of the brand, while the bold overall mark can be easily reduced for digital and print applications. The Sirena Yachts logo also identifies the various vessel sizes manufactured: Sirena 48, Sirena 58, Sirena 68, Sirena 78, and Sirena 88.

Services

Visual Identity

Branding

Credits

Created at Chermayeff & Geismar & Haviv
under the direction of Ivan Chermayeff,
Tom Geismar & Sagi Haviv