Arber needed to prove success at retailers like Walmart and Target. They had to show they had strong innovation and a solid marketing plan to drive sales. To kick things off, a campaign launched with Fetch, a mobile rewards program that rewarded people for their in store purchases. The results were astounding; over 40% of sales were driven by this campaign. 

Next, to raise brand awareness, the Plant Baby of the Year contest was launched. Consumers submitted pictures with their plant babies, and winners got their photos on a Times Square billboard. The community loved it (we knew how much they loved their plant babies). Submissions flooded in within days, and social media engagement soared. The billboard wasn't just a win for Arber; it also highlighted key retailers, Walmart and Target who appreciated all the awareness.

Arber also needed their products to stand out on shelves. Packaging was optimized and a product pipeline was developed. These efforts paid off; the new products even made it onto Shark Tank. All these steps showed one thing clearly: success in business is also about understanding your consumer's purchase barriers as well as creating deeper connections with your community.