Visual Identity

RatPac Entertainment

About the project

RatPac Entertainment is a global media and entertainment company formed by highly regarded Hollywood producer and director, Brett Ratner. It is a global media, and entertainment company which finances and produces motion pictures, television, documentaries, live theater, book publishing, games and podcasts.

The design of the RatPac logo fuses together a capital R and P, representing the partnership of Brett Ratner and James Packer. The simple form works well in the motion-graphic signatures for cinema credits, while the bold overall mark can be easily reduced for digital and print applications. The RatPac logo also identifies the various divisions of the new media brand: RatPac Documentary Films, RatPac Television, and RatPac Press.

Services

Visual Identity

Branding

Credits

Created at Chermayeff & Geismar & Haviv
under the direction of Ivan Chermayeff,
Tom Geismar & Sagi Haviv

Theatrical branding sequence:
Studio, Grand Jeté
Creative Director, Howard Nourmand
CG Director, Zai Ortiz

Time Square 3D render:
Alphonse Swinehart