Visual Identity
RatPac Entertainment
About the project
RatPac Entertainment is a global media and entertainment company formed by highly regarded Hollywood producer and director, Brett Ratner. It is a global media, and entertainment company which finances and produces motion pictures, television, documentaries, live theater, book publishing, games and podcasts.
The design of the RatPac logo fuses together a capital R and P, representing the partnership of Brett Ratner and James Packer. The simple form works well in the motion-graphic signatures for cinema credits, while the bold overall mark can be easily reduced for digital and print applications. The RatPac logo also identifies the various divisions of the new media brand: RatPac Documentary Films, RatPac Television, and RatPac Press.
Services
Visual Identity
Branding
Credits
Created at Chermayeff & Geismar & Haviv
under the direction of Ivan Chermayeff,
Tom Geismar & Sagi Haviv
Theatrical branding sequence:
Studio, Grand Jeté
Creative Director, Howard Nourmand
CG Director, Zai Ortiz
Time Square 3D render:
Alphonse Swinehart