Good Egg, a company with a unique product—egg wash and egg brush cleaners—came to me for help with their bottle packaging. They needed labels that popped, but also told a clear story. They had a neat twist too: a concentrated refill bottle with a safety seal built into the design.

The smaller, concentrated bottle required a safety seal, which isn’t something you just slap on. Production challenges were highlighted to the Good Egg team. Shrink sleeves were new territory for them, and they had to get it right the first time to avoid extra costs.